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Consumers

Our approach to reaching consumers makes other methods seem inefficient by comparison. The MediResource Health Network reaches over 3 million targeted visitors seeking health information on a specific health topic each month. More than 73% of them are actively looking for treatment information, and over 55% of them discuss our information with their doctor. Our core strength is integrating traditional marketing approaches with online and interactive marketing programs. We have collected information from millions of health-minded consumers and created a database that catalogues consumer health behaviour. This allows us to see opportunities and solutions where others do not and build programs that deliver meaningful results.

Consumer Health Channels
We leverage the MediResource Health Network to provide targeted reach. Millions of people search our network for information on specific diseases and conditions each month. We work with major TV, print and radio broadcasters and leverage these relationships to deliver expanded access to targeted health information seekers. We segment this audience to provide targeted and credible health programs.
Consumer health channels
Webcasts
We reach patients through live and on-demand webcasts. We have proven that we can deliver an interested, motivated audience for important health programs and engage them with meaningful content.
Webcasts
Advocacy
We work with major health associations and non-profit organizations to create credible programs that help access new patients. Programs are delivered through a range of live, online, 1-800 or newsletter channels.
Advocacy
Disease Websites
We work with sponsors to reach high numbers of targeted consumers within a specific demographic. Our approach of "message syndication" ensures that more people have access to your program than any other promotional option. We leverage our relationships and networks with traditional TV, print and radio media to deliver better results.
Disease websites